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Why the Blog Post Is the New Ad Unit

Hubspot

With this newfound interest in content creation, the rise of inbound marketing, and the latest trend, native advertising , the lowly blog post has, once again, risen to prominence in the eyes of marketers who now see it as a powerful method to connect with prospects and customers by delivering valuable, educational, and useful information.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

For example, you could create an audience for people who visited your blog, or for people who visited specific pages on your website, like your pricing page. To define an audience, create a new remarketing list in Google AdWords. This will enable you to reach out to just those people with offers and messaging to suit their interests.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 7 Reasons Every Business Needs to be on Twitter , February 10, 2010. SEM & SEO & PPC & CTR. Business Blogging. June 8, 2010.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Pay-per-click (PPC) lead generation campaigns focus on a wide range of paid advertising platforms -- the most popular being Google AdWords and Display Network. The general consensus for Adwords conversion rate is 2.70%, and Display conversion is averaged at 0.89%. A lot has been said about the benefits of business blogging.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

6) Blogging. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 7) Business Blogging. 15) Clickthrough Rate (CTR).