A Brief History of Business Blogging (And How to Make It Profitable)

Writing on the Web

How do you make money from business blogging? Most blogs aren’t profitable, but people devote a great deal of time and energy to them. You need to understand how to use business blogging to suit your business goals. First, What Are Your Blogging Goals?

Three Key Insights on How B2B Marketing is Changing


Possibly the most ubiquitous B2B content marketing practice is blogging. According to the Content Marketing Institute , 79% of all B2B companies have a blog. In the B2B Marketing Zone study, every responding company had an active blog.

The 10 Best Subreddits for Marketers


You may not find an easy way to jump into a conversation, but this board has enough reading material to keep you busy. If you’ve ever thought, “Boy, I wish me and my friends would sit around and yell at each other about AdWords,” this is the subreddit for you.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” Despite growing interest in the concept of social business , less than 20% of U.S. B2B Lead Blog ). B2B Lead Blog ).

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6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Make sure you’re aware of your essential keywords before you start writing on your blog, as trying to slot them neatly into finished copy could prove to be a tricky task. Use a handy tool like Google AdWords to work out which keywords are going to be best for you. Blog this on Blogger. Related posts: 8 Blog SEO Tips for Top Search Results.

19 New Featured Sources on the B2B Marketing Zone


the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Should You Use Foursquare for Your Business? CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B Blogging Excellence , May 25, 2010.

Top 10 List on the Positives of Corporate Blogging:

Anything Goes Marketing

In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. Blogs of course silly rabbit! Why blogs? Here is my top 10 list on the fly of some of the positives of corporate blogging: It gives a CEO something to do when they're stuck in an airport It gives your customers' and prospects' CEOs something to read when they're stuck in an airport. It's cheaper then Google AdWords.

Our Favorite Internet Marketing Blog Posts of 2012

KoMarketing Associates

21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Blogging Search Engine Marketing Blog

17 Google Marketing Tools You Should Be Using


Use Google My Business (GMB) and claim free ad space for your business. Buy ads on Google through Google Adwords. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. Google My Business.

The Best B2B Lead Gen Campaigns for Every Channel


Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Their slogan -- “Sharing Dave Ramsey’s business wisdom” -- rings exclusivity.

How to REALLY Increase B2B Blog Traffic

delicious b2bmarketing

You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels. Great content and consistent traffic are the backbone for creating a viable blog. Explode Your B2B Blog Traffic Our blog had been averaging about 150 visitors per week since June.

How to Design Content Remarketing Campaigns That Actually Work


You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. To define an audience, create a new remarketing list in Google AdWords. 4) Analyze social shares on your blog content.

Google+ Local Replaces Google Places: What Local Businesses Should Know


Surprise, local businesses! If you're a local business who's curious about just what's happening with your Google Places page -- or if you're simply curious about the new Google+ Local pages -- here's what you should know. I'm a local business. Sayonara, Google Places!

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Is a Blog Still Important in 2011?

Best of 2008: Blogging for Business, Part 2


Everyone who writes a business blog ultimately wants the same thing—more traffic. A more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. Tags: Blogging for Business

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Best of 2008: Blogging for Business, Part 3


How can generate more targeted traffic to your blog? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. You're representing your business.

How to Optimize a Blog Post (No SEO Wizard’s Hat Required)

Marketing Action

One of the biggest reasons companies start a business blog is to drive more search engine traffic to their site. But as you know, “if you build it, they will come” is not a smart business strategy. Here’s how to write a (nearly) perfectly optimized blog post: 1.

Why the Blog Post Is the New Ad Unit


Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit.

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The 45 Inbound Marketing Terms You Should Know [Glossary]


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Blogging. An individual or group of people usually maintains a blog.

Looking Back at 100: Top 10 Posts


On the occasion of the 101st post to this blog, here's a brief look back at the ten most trafficked posts to this point: 10) Business Blogs: PR Tool or Marketing Tool? 30, 2006) In which the question is asked (and answered), what is the fundamental purpose of blogging for business? 15, 2007) More helpful tools for SEO, marketing research and blogging reviewed. And the most popular post to date on the WMC blog.

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More of the Best Website Marketing Tools


Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time.

Best of 2008: Blogging for Business, Part 1


What are some of the most effective ways to attract more readers to your blog? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business.

The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer).

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. And it’s become an imperative point of presence for businesses (or has it ?). Most are blog posts, but I’ve also included some eBooks. SEO vs. What’s Up, Blog? Is this how you greet your blog? Blogging is hard work.

12 Critical Building Blocks to a Successful Digital Marketing Campaign


This is where you will be able to build out a more well-rounded profile of a qualified persona and how your company can successfully win business. Search each of your competitors’ sites for a blog. Use either Google Adwords or HubSpot’s Keyword Tool for the actual research.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.