KoMarketing Associates

DECEMBER 16, 2014

Even print-based advertorials, where the intent should clearly be understood as promotion, were considered of higher quality (at least by those surveyed), than all but one of the four forms of digital publication choices offered. Key Takeaways for B2B SEO Professionals. Understand Breadth of Advertising Potential.

B2B Marketing 120

B2B Marketing Advertorials Content Marketing B2B 120

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? “Fallen man is not simply an imperfect creature who needs improvement: he is a rebel who must lay down his arms.” – C. That’s it.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. When I started my public relations career, earned media was all there was unless you counted advertorials and the like. Media mentions.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Hubspot

AUGUST 13, 2014

Influencer Outreach. Also known as influencer marketing or influencer advocacy, influencer outreach is quite similar to media relations, though, typically, the people targeted are influential in their industry and aren’t necessarily journalists or editors. Advertorials (Sponsored Content). Native Social.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” (Wikipedia).

Blogger 80

Blogger Outreach PR Media 80

Online Marketing Institute

JUNE 15, 2009

In our case, I can understand because Online Marketing Blog has become pretty popular, but it’s highly unlikely we’re going to run a story about another SEO firm’s recent client win or office expansion. We ran an outreach campaign recently for a viral video (well, we wanted it to go viral thus some very targeted outreach).

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100