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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. For most B2B marketers, it isn’t nearly enough. And they’re right. Employees and Partners.

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4 Ways to Optimize Facebook Ads to Skyrocket Your Conversions

Convert

You can really stretch your marketing budget by investing in ads. Facebook’s advertising platform offers robust analytics about audience engagement on Ads. By analyzing your ad-engagement data, you get insights about your audience’s tastes and needs, which helps you serve them better. Select the Right Ad Format.

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What Is Paid Media? Definition, Types, Process with Examples

Martech Advisor

Search Engine Ads. Banner Ads. Native Ads. Types of Ad Creatives. Paid media is that part of marketing and advertising that requires the purchase of ad space to promote a brand to larger audiences. There was a 220% increase in year-on-year ad spend on Instagram Stories. CPC vs. CPM.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.