B2B Memes

AUGUST 10, 2012

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. But is transparency an adequate defense?

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. But is transparency an adequate defense?

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

ClearVoice

APRIL 15, 2021

My favorite, of course, is when a magazine or newspaper includes an article about you or your business.” — Jacquie Jordan , two-time Emmy nominated TV producer and three-time author. When I started my public relations career, earned media was all there was unless you counted advertorials and the like. What earned media is not.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Contently

JUNE 27, 2016

Appropriately, the story ran in the latest issue of ASJA Magazine—the organization’s print publication that was upgraded during his watch. It was founded as the New York-centric Society of Magazine Writers in 1948. According to Cleaver, content marketing is a new name for a traditional format: the custom magazine.

Paid Search Agency 69

Paid Search Agency Content Marketing Work Management Planning 69

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner. The FTC is asking whether native ads are ethical, but I’m wondering how long other types of ads will exist.

Promotion 48

Promotion Advertisements Advertising Advertorials 48

Navigate the Channel

SEPTEMBER 13, 2023

Joel Malkoff, in his MarketingProfs post on the benefits of truth-based marketing , wrote that marketing integrity increases profitability, saying he was impressed by a specialty magazine that practiced ethical advertising and reviewed the magazine’s advertising values, including: Promotional materials never presented as content—no advertorials No (..)

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!)

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100