Atomic Reach

FEBRUARY 23, 2023

Artificial intelligence is revolutionizing every aspect of business, but influencer marketing has lagged behind the curve. While other areas of digital marketing have leveraged analytics for years, influencer marketing continues to follow an outdated manual approach.

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

QuanticMind

AUGUST 23, 2023

The programmatic ecosystem was essentially becoming so difficult to navigate within a second-price framework that the market needed a switch. One of the manifestations of this evolution was bid shading —an AI-powered optimization tactic designed to help media buyers reduce wasted ad spend in the new auction dynamic. Enter bid shading.

Cost per Acquisition 52

Cost per Acquisition Cost Per Thousand CPM Cost Per Click 52

Top Rank Marketing

SEPTEMBER 8, 2023

Study] When it comes to the primary concerns chief marketing officers are facing, marketing’s return on investment (ROI), recession fears, and rising pressure to boost profits were the leading challenges, according to recently-released survey data of interest to B2B marketers.

Marketing AI 129

Marketing AI Budget Programs B2B Marketing Studies 129

Act-On

FEBRUARY 26, 2024

Account-based advertising is a tactic used in account-based marketing. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. Ad impressions are a performance metric used in advertising.

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

QuanticMind

JUNE 14, 2017

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. Sirich suggests that artificial intelligence (AI) represents an exciting new frontier of possibilities. pictured: @jdischler , @GinnyMarvin ).

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Single Grain

JUNE 30, 2022

The technology uses ML and AI algorithms on programmatic platforms equipped with online “bidding mechanisms.”. A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. Higher Returns on Investment.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

PPC 96

PPC Paid Content Marketing AI Trends 96