Salesforce Marketing Cloud

NOVEMBER 29, 2023

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Resellers or value-added resellers (VARs) purchase existing products with the intention of reselling them, often adding features or services to enhance value.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Hubspot

APRIL 13, 2021

the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. The team of WebinarNinja focused their tool development on making it easy to track and customize according to a prospect’s position in the funnel. Image source. Image source. ClickMeeting.

Webinar Metrics 91

Webinar Metrics Enterprise Management Budget Programs Work Management 91

Launch Marketing

FEBRUARY 15, 2018

In an ever-growing sea of marketing emails, ads, mailers and more, getting your brand to stand out is a big challenge. This provides a great way of adding context to your value proposition via conversation that facts and figures alone cannot. Add new leads to the top of your sales funnel.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Content Marketing Institute

FEBRUARY 2, 2018

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. By making readers part of the creation process, we want them to have co-ownership of the project and help us spread the word. Finalizing. LouisSlices @content101?

Process 111

Process Lead Ranking Content Marketing Planning 111

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io You don’t need an army of content writers to top-of-the-funnel content such as articles, blog posts and webinars. Essentially, you’re inviting the buyers from your target accounts to co-create content. Hi there, Vladimir Blagojevic here. Non-standard attributes are specific for your business.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Optinmonster

JANUARY 26, 2024

As the Branded Solopreneur points out, they speed up the sales cycle by reaching people wherever they are in your sales funnel. While we’re talking about slides, these work a bit differently from in a training setting where you might leave slides up for a while. YouTube is always an option, but many people also use Wistia or Vimeo.

Lead Generation 70

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 70

Adobe Experience Cloud Blog

DECEMBER 13, 2016

On a plane home from the MarTech conference in San Francisco back in 2015, Sangram was thinking about the inefficiencies of a traditional leaky B2B lead generation funnel for driving revenue. He drew the funnel on a napkin and then flipped it on its head. The concept of a flipped funnel is simple. It’s More Than Marketing.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketing Qualified Leads Paid Search Agency 48