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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

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14 Demand Gen Stats to Guide Your 2019 Strategy

SnapApp

Demand generation is a rapidly changing field, but it is also critically important to support the rest of your marketing activities further down the funnel. That’s why we put together these demand gen stats for you—to set your strategy up right so that your pipeline doesn’t become a ghost town come Q2. .

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8 Questions to Help You Decide if Your Content is Good Enough

The Point

Content can work at every stage of the funnel – early, mid, late. In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Are the topics and stats current—no more than a year or so old?

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How to Use Personalized Content to Qualify Leads at Every Stage of the Funnel

SnapApp

Nearly every B2B marketer is competing for the attention of the same prospects. B2B buyers today have seemingly endless choices at their fingertips, and they also get overwhelmed by the number of marketers vying for their attention. Top of the Funnel. To add a layer of difficulty, marketing is only getting more crowded.

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Five Ways to Generate More Leads with Successful Email Marketing Strategies

Webbiquity

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. For blog post number one, all the training resources customized for training a UI designer can be compiled into an eBook or a video-over-email course. Optimize the design of your lead capture form. View a product.

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5 Ways to Improve Your Email Marketing with CRM

GreenRope

81% of B2B marketers say their most used form of content marketing is email newsletters. 31% of B2B marketers say email newsletters are the best way to nurture leads. Both of these stats tell us a lot about the importance and effectiveness of email marketing. An example of this would be a lead nurturing campaign.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).