How Performance Marketing Accelerates B-to-B Prospecting
Biznology
JULY 5, 2012
Some banner advertising and email rental lists are sold this way, as well. Hiring a telemarketing shop to conduct appointment-setting programs for sales reps is a long-time staple of the B-to-B marketing toolkit, and often priced by the appointment. Pay per lead. Pay per appointment. Pay per PR placement. I doubt it.
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