Martech Advisor

DECEMBER 27, 2019

In this article, we’ll look at the eight data governance guiding principles and how you can implement data governance in 2020. Not managing the data properly can cause process inefficiencies, data duplications, and can incur penalties for non-adherence to data regulatory compliances. What Is Data Governance? Transparency.

De-duplication 63

De-duplication Work Management Privacy Transparency 63

Televerde

FEBRUARY 20, 2020

Our company has finally decided to implement marketing automation technology, but it’s an expensive investment so I want to make sure we’re taking the right path. I’m responsible for overseeing the success of this implementation and the (hopefully) soon to follow results. This is where I need your help. Waiting on your response!

De-duplication 52

De-duplication Marketing Automation Services Marketing Automation Sales Qualified Leads 52

SmartBug Media

APRIL 17, 2020

Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights helps your sales team see Marketo data without leaving your CRM. De-duplicate your leads.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Televerde

SEPTEMBER 11, 2019

So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. You’re a marketer, not a technology expert; but to implement an effective martech stack, you need a bit of both. A successful data strategy consists of de-duplication, cleansing, and appending.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation De-duplication Automation 40

Hubspot

SEPTEMBER 4, 2019

At INBOUND this week, over 24,000 people have come together to learn how to deliver remarkable customer experiences in today’s digital environment. How do you accelerate that virtuous cycle of word-of-mouth — or, word-of-keyboard, as the case may be — to win more customers and make them happier customers? Revenue forecasting.

Marketing Automation Services 75

Marketing Automation Services Work Management Marketing Management Advertising Agencies 75

6sense

DECEMBER 10, 2021

If you read yesterday’s robust Breakthrough recap , then you know the first day of our customer conference in Austin was jam-packed with best practices, exclusive info and more than a few mind-blowing moments. . We hosted a dozen customer-led breakout sessions, and will summarize nine of them here in today’s post. 6sense ads.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Content4Demand

SEPTEMBER 8, 2021

We also keep a record of every piece of content we create in a content matrix, tagged with which personas and buying stages are relevant for each, so our team has quick access to the best content to share with prospects and customers. It might seem like adding more data insights just means more stuff they have to create.

Intent Data 84

Intent Data Intent Content De-duplication 84