Martech

OCTOBER 30, 2023

Subdomains help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. If you are considering adding BIMI (see the Experimental section below), two critical steps come first. Send frequency should be based on gauging how frequently your audience interacts with your emails.

Email Marketing 118

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 118

Martech

FEBRUARY 4, 2022

Subdomains (Sd) help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. If you are considering adding BIMI (see the Experimental section below), two critical steps come first. Send frequency (Sq) should be based on gauging how frequently your audience interacts with your emails.

Deliverability 114

Deliverability Work Management Marketing Management Marketing AI 114

Act-On

NOVEMBER 7, 2023

Click Rate: Number of clicks divided by number of emails delivered. Click-Through Rate (aka Click-to-Open Rate): Number of clicks divided by number of emails opened. Inbox Rate: The percentage of emails that are delivered to a non-SPAM folder. And you shouldn’t try.

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182

Optinmonster

APRIL 11, 2024

Email Content The content of your emails can affect your email marketing deliverability in 2 ways: Email servers may flag your messages as spam if you use spammy words, excessive links, or other content that’s common such as phishing, spoofing, and unsolicited emails. Only then are they added to your email marketing list.

Deliverability 103

Deliverability CAN-SPAM Work Management Domain 103

Delivra

SEPTEMBER 21, 2021

Adding them to more subscriptions than what expressly signed up to. bit.ly) is a notorious technique used by spammers to hide the true nature of their spam / phishing URLs, which has caused widespread delivery / deliverability problems for anyone that attempts to use link-shorteners in marketing emails now. Gated content.

Deliverability 52

Deliverability Ad Frequency Domain Burn Rate 52

SendX

SEPTEMBER 10, 2018

Because if not, then all the effort you and your entire team have put in getting email subscribers from your content marketing, paid Facebook to lead ads and Google PPC campaigns to your landing page are of literally no use. Legit businesses send emails to their customers with a regular frequency. So how do we fix that? Blacklists.

Deliverability 159

Deliverability CAN-SPAM A/B testing Classified Ads 159

SendX

JANUARY 22, 2019

With highly sophisticated AI and Machine Language being used inside SPAM filters, this subject is more complicated than just simple words being present and their frequency. You will find very similar patterns in phishing emails as well. Not adding SPF Records It stands for Sender Policy Framework. Okay, enough of a detour.

CAN-SPAM 266

CAN-SPAM Domain Deliverability Phishing 266