Martech
OCTOBER 17, 2022
Big data should have replaced the focus group by now. Marketers still use it to gain insights into why consumers want to buy something. Now focus groups meet up in a zoom call, not in a conference room. Blame the COVID pandemic for changing the focus group. Focus groups still need…focus.
Binary Demand
JUNE 12, 2023
[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9
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Binary Demand
JUNE 12, 2023
[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9
Circle Studio
NOVEMBER 23, 2021
As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.
Vidyard
OCTOBER 27, 2014
Current research breaks emotional triggers into two main actions post-viewing: sharing and buying. A recent study conducted by Frac.tl, a full-service digital marketing agency, evaluated the emotions that contribute to sharing. Viewers are most likely to continue watching a video ad if they experience emotional ups and downs.
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