Marketing ROI 2020: Best Practices, Formulas, Metrics & Calculator
Martech Advisor
JANUARY 8, 2020
Let’s look at the key metrics you need to measure for various marketing channels: Email Marketing: Open rate, click-through rate (CTR), conversion rate, campaign ROI, overall ROI, revenue per email. Content Marketing: Traffic, backlinks, page views, average time on page, bounce rate, leads, conversion rate.
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