article thumbnail

Measure Content Marketing ROI Easily Using This Effective Approach

Pam Didner

It’s pretty plain because no bells and whistles have been added to liven it up yet…. Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more. Total users and frequency. Some may be announcements or product promotions. Purchase stages.

ROI 91
article thumbnail

A Checklist Questions for Hiring The Best Content Marketing and Social Media Managers

Pam Didner

Photography, reading, and political causes are all very good interests for people we classify as “seekers.” If they cannot make mistake-free content at a high frequency, you might be hiring two people. The hiring process can be a drag. Hiring is very similar to looking for clues to discover your customers’ buyer intent.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

chiefmartech

First, we created a bar chart of all the martech categories and the frequency by which products in those categories appear in the database of martech stacks that Frans has collected over the past several years. G2 provided data about the ratings for many of these products. Martech Product Ratings: Patterns & Hypotheses.

article thumbnail

Reaching Holiday Shoppers with Programmatic Digital Advertising

Digilant

Brands that can target critical holidays shoppers with timely, relevant, and targeted ads will reap the rewards in the coming months. . These groups are classified along dimensions of life stage, interest and activity, and intent-based app ownership behaviors. frequency of spend. The Digilant team is here to help. spend amount.

article thumbnail

How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media

Buffer

See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. Here’s what we did with that blog post: Update the content: We added new tools, moved dysfunctional tools, and updated screenshots. Twitter Lists.

article thumbnail

6 marketing attribution and predictive analytics platforms your organization should consider

Martech

This enables advertisers to make critical, on-the-fly optimizations to their marketing mix, campaign tactics, and audience targets to maximize their return on ad spend (“ROAS”). The tool also helps marketers understand the impact of reach, frequency, and customer overlap on campaign ROI and to develop effective audience-level optimizations.

article thumbnail

What Is Marketing Automation? Definition, Types, Objectives, Best Practices With Examples

Martech Advisor

Similarly, your end of funnel will include digital ad banners, landing pages, conversion pop ups and CTAs etc. For example, at the very early awareness stage, most companies automate email marketing, social media post scheduling, syncing blog posts with social media, digital ad management etc, with good return on their investments.