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11 Facebook Case Studies & Success Stories to Inspire You

Hubspot

Although Facebook is one of the older social media networks, it's still a thriving platform for businesses who want to boost brand awareness. Because there are so many marketing options and opportunities on Facebook, It can be hard to tell which strategy is actually best for your brand. Facebook Brand Awareness Case Studies: Pandora.

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7 Ways to Make Retargeting More Effective

KoMarketing Associates

If they clicked on a link within a guest post you wrote, even if that click goes to a third-party site, you can later show the person who clicked that link a complementary ad… like a white paper that’s a deeper dive into the same subject the guest blog post was about. Test CRM Retargeting. Use negative matching audiences.

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Customer Lifetime Value (CLTV): What is it? How to Calculate CLTV?

seo.co

You may find that a customer who makes a purchase after seeing a Google ad and visiting a landing page is worth $1,000 over their lifetime. Facebook makes this really easy. Research shows that reducing your churn rate by just 5 percent can increase your company’s profitability by 25 to 125 percent. This gives us an average of 4.2

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What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

What these companies fail to understand is that when done correctly, content creation isn’t solely about budget, beating the competition or a simple case of frequency. Now for the burning question that every marketer wants answered: What kind of content belongs at which stage? Ratings & Reviews. Landing Pages. Infographics.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months. This is an adoption rate far steeper than it was for websites. link] RT Please [link] Face to Facebook RT @jaybaer Are You Slow Enough to Succeed in Social Media?