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A History of Sales Enablement — and Predictions for Its Future

Mereo

The Sales Enablement Society , or SES, defines sales enablement as follows: Sales Enablement ensures buyers are engaged at the right time and place, and with the right assets by well-trained client-facing staff to provide a world-class experience along the customer’s journey. ADDING VALUE.

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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

When You Can’t Get Your Target on the Phone You want to call a prospect whom you know is a great fit, but you just can’t get them on the phone (ahem * the CMO * ahem). You might be familiar with DiscoverOrg – our Native App is one of the top rated apps on the Salesforce App Exchange. Or you could send them a clever BASHO email.

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Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

Think outside of traditional banner ads and consider branded content, sponsored reviews, or social media posts on the publisher’s outlets. For #B2B Marketers: check out the Oracle Modern Business Experience – 4th May in Sydney: [link] #digitaltransformation #ad. — B2B CMO Insights (@b2bcmoinsights) April 21, 2017.

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Unprompted: Can agencies survive the AI apocalypse?

Unbounce

And, as you know, I’m Pete Housley, CMO of Unbounce. Ad tools, copy generation, content and layout, you know, cropping, et cetera. And of course, I have come to departments like yours for most of my adult life, especially in the digital era, having you make all my Google ad units and social ads.

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5 Golden Rules for Your Next Content Marketing Hire

Contently

I need someone who really knows ad tech,” she said. “No I encounter this exchange in just about every hiring conversation. You can absolutely teach someone everything they need to know about ad tech or martech or content marketing. No you don’t,” I said. It’s much harder to teach someone how to write.

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The Long Hunt: How One Deal Happened

LeanData

They exchanged social media messages on Twitter and LinkedIn. Brophy saw that New-Waterson was the new LeanData CMO. “So He responded that it was a great email and he was going to show it to his sales team,” Brophy added. “It Like all marketers, he’s pressed for time. There was even a product demo. But still, no deal.

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The Long Hunt: How One Deal Happened

LeanData

They exchanged social media messages on Twitter and LinkedIn. Brophy saw that New-Waterson was the new LeanData CMO. “So He responded that it was a great email and he was going to show it to his sales team,” Brophy added. “It Like all marketers, he’s pressed for time. There was even a product demo. But still, no deal.