Martech Advisor
SEPTEMBER 24, 2019
Ad networks and ad exchanges are two components of the programmatic advertising ecosystem. If you’re familiar with the programmatic advertising ecosystem, you’re no stranger to ad networks and ad exchanges. Ad Network vs. Ad Exchange: Everything You Need to Know. Definition.
Digilant
OCTOBER 4, 2023
Basic Programmatic Glossary Demand Side Platforms (DSPs) A piece of bidding technology or ad servers with optimization and inventory links. Demand Management Platforms (DMPs) Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. billion in 2007).
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Rev
SEPTEMBER 2, 2019
Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.
Digilant
JANUARY 12, 2021
Demand Side Platforms (DSPs). A piece of bidding technology or ad servers with optimization and inventory links. Demand Management Platforms (DMPs). Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. Supply Side Platform (SSP).
Hubspot
APRIL 2, 2021
Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. So what about ad networks? The answer is media buyers.
Martech Advisor
SEPTEMBER 30, 2019
An ad exchange is a virtual marketplace where publishers and advertisers trade digital ad inventory. It is an online platform that is used by publishers to offer their ad space inventory for sale. For advertisers, it serves as a digital marketplace for by bidding on ad inventory. This is where ad exchanges come in.
Biznology
FEBRUARY 23, 2016
If you’ve ever run a successful retargeting ad campaign , you know how powerful the effect is of being able to associate browsers to sites through cookies. I first got to know Clickagy back when they were only mastering programmatic ad buying. You can dig down, almost real-time, into the hyper-granular.
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