Rev

SEPTEMBER 2, 2019

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Hubspot

APRIL 2, 2021

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. The answer is media buyers. That's where media buying comes in.

Buy 87

Buy Work Management Cost Per Thousand Advertising Agencies 87

Biznology

FEBRUARY 23, 2016

If you’ve ever run a successful retargeting ad campaign , you know how powerful the effect is of being able to associate browsers to sites through cookies. What Audience Lab does is harness the power of retargeting but across 800 million cookies over 91% of internet-connect devices through Clickagy’s network partners.

Advertising Agencies 80

Advertising Agencies Advertisements Advertising Click Fraud 80

Martech Advisor

SEPTEMBER 30, 2019

An ad exchange is a virtual marketplace where publishers and advertisers trade digital ad inventory. It is an online platform that is used by publishers to offer their ad space inventory for sale. For advertisers, it serves as a digital marketplace for by bidding on ad inventory. This is where ad exchanges come in.

Ad Exchange 71

Ad Exchange Paid Search Agency Ads Examples 71

readwrite

APRIL 4, 2007

The New York Times reported this morning that DoubleClick plans to launch an exchange for online advertisements. He described the exchange as a mix of eBay and Sabre, the airline reservations system that travel agents use. Difference Between Ad Networks and Ad Exchanges. The Other Major Advertising Exchange.

Doubleclick 40

Doubleclick Advertising Agencies Advertisements Advertising 40

Valasys

JUNE 4, 2024

Introduction to Programmatic Ad Programmatic Ad is easily the most talked about yet the least understood subject in media buying and placement today. Today, programmatic ads fit very well within the current context of AI and ML. Referred to as programmatic ad , it is different from non-programmatic ads.

Work Management 45

Work Management Paid Search Agency Ad Exchange Ads 45

Valasys

JULY 30, 2019

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. Display advertising can be a mystical practice for B2B companies as they are paying for impressions & clicks on other websites, that they don’t own.

Display 40

Display Paid Content Advertising Agencies Advertisements 40