Valasys

JUNE 4, 2024

What is an Ad Exchange? An ad exchange serves as a crucial intermediary in the world of digital advertising, connecting advertisers with publishers through a dynamic marketplace known as real-time bidding (RTB). Conversely, publishers utilize SSPs to showcase their available ad space, ready for monetization.

Ad Exchange 40

Ad Exchange Paid Search Agency Allocation Ads 40

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process.

Advertising Agencies 102

Advertising Agencies Paid Content Cost Per Thousand Advertisements 102

Biznology

FEBRUARY 23, 2016

If you’ve ever run a successful retargeting ad campaign , you know how powerful the effect is of being able to associate browsers to sites through cookies. I first got to know Clickagy back when they were only mastering programmatic ad buying. You can dig down, almost real-time, into the hyper-granular.

Advertising Agencies 80

Advertising Agencies Advertisements Advertising Click Fraud 80

Contently

APRIL 18, 2017

And in 2016, the Interactive Advertising Bureau (IAB) found that digital video ad spend increased by 85 percent over the previous two years. As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work. Is it a static banner ad? For ads, the equation is different. Get a clue.

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Hubspot

DECEMBER 12, 2014

A new study from ANA , in which online ad purchases by 36 major U.S. brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren''t actually displayed to real people. And i t''s estimated that advertisers could lose more than $6 billion globally to ad fraud in 2015.

Paid Search Agency 28

Paid Search Agency Click Fraud Ads Budget Programs 28

Optinmonster

MAY 27, 2020

Affiliate marketing is a marketing strategy involving individuals (affiliates) promoting your business and referring potential customers in exchange for a commission. And as an added bonus, the pay-for-performance model makes affiliate marketing very cost-effective. Your ad type. Ads & Content. Let’s get started.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Content Standard

MAY 23, 2018

And in an age where marketing is routinely enhanced by better access to new, insightful data that enables more efficient marketing spending, influencer ROI can feel as mercurial as buying an ad during the Super Bowl. Image attribution: Hans Vivek. But that might be changing. Yet, they think they’re the experts of our industry.”

Transparency 57

Transparency Work Management Marketing Management Click Fraud 57