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New technologies are transforming the insurance industry — here’s how to innovate now

Salesforce Marketing Cloud

With insurtech, everyone — from underwriters to brokers to policyholders — immediately benefits. This could mean focusing on value (like Warby Parker), personalization (like Netflix), or efficiency (like Amazon). It frees carriers and brokers to be more human. Read about the digital imperative in insurance.

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Navigating the Minefield: Common Pitfalls in Financial Content Marketing

ClearVoice

You also won’t know how to allocate staff resources, stick to a timeline, or spend your budget efficiently. Mistake 4: Lack of originality Explanation and consequences Keeping clients coming back to your website is essential to maintain positive relationships. Base your finance content on commonly known regulatory barriers.

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How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

Objectives tied to business and marketing goals often result in interdisciplinary work-streams, integrated teams and alternative paths to ensure efficient and effective impacts. As both models suggest, we as a species are not naturally programmed to stack-rank our tasks or be efficient users of our time. Each has merit. Strategize.

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Social Media SEO: Understanding the Seismic Influence of Social Networks on Digital Marketing

Scoop.it

Social media SEO involves the combination of social media networks and search engine optimization practises in order for individuals to bolster their position on the results pages of Google. The greater levels of engagement that your site generates can also help to positively influence your search engine ranking positions for optimized pages.

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From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies

Bluetext

Division of time between positioning your company for success with government agencies and bidding on specific contract awards. Occasionally, you are invited to co-craft the RFP in ways that position your company to win. The priorities of the agency can be efficiently stored within a single person’s head.

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Performance Optimization: Unlocking Potentials for D2C Growth on Shopify

Huptech Web

Impact of Load Time, Site Responsiveness, and Intuitive Navigation on User Experience Conversion rates and positive user experiences How to find conversion rates for your Shopify Store? The efficiency of your website can make or break your success in the world of e-commerce. That’s where performance optimization comes in.

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From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies

Bluetext

Division of time between positioning your company for success with government agencies and bidding on specific contract awards. Occasionally, you are invited to co-craft the RFP in ways that position your company to win. The priorities of the agency can be efficiently stored within a single person’s head. The tides have shifted.