SnapApp

SEPTEMBER 13, 2017

It seems like marketing today is all about more: more content, more campaigns, more leads, more everything. By ditching the old B2B marketing playbook, and moving to a world focused on valuable, qualified leads instead of a high volume of them. . . What goals could both teams agree on for mutual accountability?

Lead Scoring 48

Lead Scoring Lead Ranking Allocation Sales Qualified Leads 48

Conversica

APRIL 28, 2021

Conversational Artificial Intelligence (AI) is already a fixture in our personal and professional lives. From the personal virtual assistants that we use to play music and control our homes to professional virtual assistants that help us do our jobs, Conversational AI is everywhere.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Conversica

AUGUST 16, 2022

Using Conversica’s Powerfully Human Conversational AI Digital Assistants, the Integration Gives CS Teams Unlimited Capacity for Proactive Communication with Customers Triggered by Data from Gainsight. Conversation Automation: The Need to Enhance CS Teams’ Efforts. FOSTER CITY, Calif., FOSTER CITY, Calif.,

Work Management 52

Work Management Efficiency Enterprise Management Trigger Marketing 52

Martech

MARCH 30, 2023

While tools like Semrush, Ahrefs and others can offer a mountain of useful data, as our CEO always says, “don’t trust the tools!” Decision criteria : These are the reasons they decided to buy or the value they saw in the product or service features. These are also prime topics of your marketing conversation.

Conversion 130

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 130

Directive Agency

MARCH 25, 2020

Consistent brand activation is necessary when your target buyer isn’t ready to purchase. Be able to communicate your value quickly and concisely. Activation. Conversion Rate Optimization(CRO), or user experience optimization. The top SaaS companies are all leaders in demand generation. Take a look at what we found.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Seismic

DECEMBER 14, 2021

Drinking our own champagne” (i.e. use the Seismic platform in our day-to-day roles) gives us an opportunity to become true subject matter experts. We see this across our complete product portfolio. From Lessonly to LiveDocs , we leverage these solutions to maximize our customer and buyer engagements.

Tips 52

Tips Enterprise Management Work Management Social Media 52

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40