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Position Zero Is Dead; Long Live Position Zero

Moz

In the past, we treated Featured Snippets as stand-alone SERP features — they were identified in our "SERP Features" report but were not treated as organic due to the second listing. SERPs with featured snippets will continue to be tagged in SERP Features reporting, and we're working on ways to surface more data.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Duplicate content. + Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last. Black hat tactics waste time and money while putting your entire site at risk of being de-indexed and/or blacklisted entirely. You don’t want to get de-indexed or blacklisted by Google !

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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. Who are banks actually competing against in the SERPs? Is it primarily other banks?

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Google Rolls Out New Content Update: Here’s What You Need to Know

ClearVoice

The same rings true for the latest “helpful content update,” which is a part of Google’s ongoing effort to bring more “content by people, for people” into search engine results pages (SERPs). She specializes in highlighting issues, from duplicate content to penalization due to new algorithm changes. 08/core-update.

Google 52
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A Comprehensive Guide to Local SEO in 2018

Hubspot

Google My Business has become the creme de la creme of local search -- since Google understandably feels most comfortable sharing content it can support and verify, Google My Business is their tool to help your business meet Google’s needs. It's also important you avoid duplicating content across multiple location pages.

SEO 101
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What Is A/B SEO Testing?

Single Grain

Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. If I shorten my URL structure, then Google will be able to understand my page’s content more easily, and therefore rank my shorter URLs higher in the SERPs ”. What Can I A/B Test?

SEO 104
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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. On a more common level, if your hosting is unreliable, site outages could disrupt your site’s appearance in SERPs. 101 SEO Improvements – Table of Contents. Domain optimization. Global on-site optimization. Link building.