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What is Marketing Automation in 2023?

ClickDimensions

Marketing Automation refers to the technology which helps marketers find, nurture, covert and engage with customers automated tasks and actions, including essential tools such as email marketing , campaign automation , lead scoring and more. Data also shows automation drives a 14.5%

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The Medium is the Message: Best Practices Guide to SMS Marketing

Act-On

SMS (Short Messaging Services) is a daily communication channel for nearly 65% of the global population. Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. Let’s go!

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Marketing Automation for Financial Services Marketers

Act-On

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Marketing automation in financial services can help address the sector’s unique marketing challenges. Fortunately, help is here, in the form of marketing automation. Use cases abound.

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The marketer’s guide to automating customer engagement

Martech

In 2024, the ability to deliver personalized experiences at each touchpoint in the customer journey is a firm expectation of your buyers. Automation helps you meet this demand efficiently, ensuring that every interaction is timely and relevant, significantly enhancing the customer experience and fostering stronger relationships.

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform? 8 Key Must-have Features of Email Marketing Platforms.

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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot

Marketers are community-minded people. We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we're deeply connected to the needs and goals of our customers. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil.

Trends 101
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Don't Press the Pause Button after Sales - 7 Commandments of B2B Customer Retention

Albacross

Sales is not where your marketing ends. Customer retention is the key to driving your B2B business. Going by one of the most widely used sales theory - 20% of your customers drive 80% of your sales - it is only natural that customer retention keeps topping the charts every year. Your customers need to have an easy start.