Remove recency
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Ecommerce marketing: 5 email campaigns to drive conversions and increase sales

DotDigital

Marketing automation and ecommerce store platforms collect data about browsing behaviors that ensure you can send targeted and relevant communications when the time is right. . Being able to identify moments in the customers’ journey where they’re preparing to act is vital. 5 ecommerce campaigns to drive conversions and sales .

eCommerce 101
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What is eRFM?

DotDigital

Using insights such as the recency, frequency, and monetary value of past purchases (RFM) enables you to identify customers who have the highest potential. As well as measuring the recency, frequency, and monetary value of past purchases, our new customer modeling tool also looks at engagements like email opens and online activity.

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4 Ways Marketing Automation + Video Integration = Smarter Marketing

Vidyard

When complemented by the power of a marketing automation platform , videos might even be platinum. Here are four big business wins that can be realized by integrating video marketing with marketing automation: 1. Here are four big business wins that can be realized by integrating video marketing with marketing automation: 1.