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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

In exchange for free access, CE users share business contact information from their email accounts with ZoomInfo. Let’s break down exactly how CE opens up markets for small businesses while keeping your privacy protected. That starts by letting people know their information has been added to our database.

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Google’s Privacy Sandbox: What you need to know

Martech

There’s also a Privacy Sandbox for Android that explores ways of preserving the app advertising ecosystem once users can opt out of being tracked (as they already can on iOS). Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

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California’s New Privacy Agency: Is Your Company Ready?

Zoominfo

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” Can you explain what that means?

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2023 Data Privacy Laws: What Every Marketer Needs to Know

Bluetext

You have all probably heard of GDPR ( General Data Protection Regulation) , which is the EU’s extensive data privacy protection program, which defines a set of laws enforced universally across all European Union nations. Effective January 1st, 2023: California Privacy Rights Act . Colorado Privacy Act .

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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

Privacy by Design. Much like any other data privacy law (such as Health Insurance Portability and Accountability Act - HIPPA ), you cannot add data privacy protections as an afterthought. The Right to Be Forgotten. Each of your EU customers has the right to have their data erased if requested.

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Data Privacy (Archive)

The Customer

August 4, 2021 It was surprising how much women did not like targeted ads, given that statistically speaking, more ads target female shoppers than male shoppers. 15 min Your Data Privacy: How Much Do People Know? 14 min Does Strong Data Privacy Make for Stronger Security? 9 min It’s Data Privacy Day.

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The Real Story on MarTech: Navigating the new world of consumer privacy

Martech

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Where to begin?

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