KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

TrustRadius Marketing

OCTOBER 27, 2022

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

chiefmartech

JANUARY 18, 2020

Contribute a new or updated martech vendor here. Report an acquired or defunct martech vendor here. With the frothy M&A environment we’re in, we also miss mergers and acquisitions. And potentially other community moderators may join us in that mission, Wikipedia-style, moving forward. Please don’t try.)

Wikipedia 65

Wikipedia Vendors Communities Class 65

Biznology

JULY 30, 2012

Photo credit: Wikipedia. Nine vendors graciously participated in our study—specifically, Data.com, D&B, Harte-Hanks, Infogroup, Mardev-DM2, NetProspex, Stirista, Worldata, and ZoomInfo. We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code.

Enterprise Management 80

Enterprise Management Marketing Management Vendors SIC 80

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

The Marketing Blender

MAY 4, 2021

Do It With You (DIWY): In this type of engagement, a fractional CMO collaborates with, oversees, and mentors your current team and vendors to maximize your results and build a scalable growth machine. From Wikipedia: “The CMO is responsible for facilitating growth, sales and marketing strategy. Vendor Management & Optimization.

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98

The Marketing Blender

APRIL 22, 2021

Do It With You (DIWY): In this type of engagement, a fractional CMO collaborates with, oversees, and mentors your current team and vendors to maximize your results and build a scalable growth machine. From Wikipedia: “The CMO is responsible for facilitating growth, sales and marketing strategy. Vendor Management & Optimization.

CMO 52

CMO Work Management Marketing Management Paid Search Agency 52