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Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging?

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Executive Summary: A CEO's Guide to Online Marketing

Hubspot

Marketing in any organization serves many functions, but as a CEO, you should be concerned with a few key performance indicators (KPIs) from your marketing team including lead generation, lead quality and cost of customer acquisition. Search engines charge businesses every time a person clicks a paid link to visit a business website.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” 7 Business Blogging Stats and Facts. 76% of B2B companies maintain blogs.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). What Works ( Vendor Government PR Trends Spending Release ). B2B Blogging Excellence , May 25, 2010. Business Blogging. June 8, 2010.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for a content vendor wondering how much content marketing (both print and web content) should cost them. Checklist: How to Start a Business Blog , July 23, 2010. Use Webinars for Content Acquisition , July 6, 2010.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere.