Remove acquisition cross-sell
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The New Ecommerce Growth Playbook: Scale Your Shopify Store to 9 Figures & Beyond

Convert

Sure, you can spend more on acquisition and grow revenue but at what cost? Most of it focuses on acquisition and driving revenue. We believe this highlights a disadvantage as the company’s growth had been dependent on client acquisition rather than through the increasing monetization of its existing client base.

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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

Even after a customer has made a purchase, your funnel can continue with cross-sells and upsells. For example, let’s say you sell vests that keep outdoor workers cool in the summertime. TV Ads: Create TV commercials that highlight the challenges your audience faces without explicitly selling your product.

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How to Optimize Your Shopify Marketing Across the Board? (With Real Examples From Growth and CRO Experts)

Convert

Even if you sell a relatively uncomplicated product, high-quality value-first education creates memorability and cements brand awareness. Daniel Foley Carter demonstrates some unique techniques you can try with your store: What if you sell a complicated product whose benefits are hard to see from a picture alone? No, it’s not.