Valasys

JUNE 18, 2019

According to a study by Mobile Marketer, Geofencing is capable of generating twice as many Click-Through Rates (CTR) than normal mobile advertising. Audiences can be segmented into separate clusters based on their intent data, their demographic, firmographic, technographic, psychographic & cookie-data.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

SEPTEMBER 19, 2019

However, how to set the Social Media KPIs, remains the question that bothers the marketers. CTR is a metric that can be directly correlated with the increased number of conversions through the LinkedIn ad campaigns. Comments: When it comes to marketing, especially within the B2B dominion, comments are imperative to engagement.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

SEPTEMBER 4, 2019

Thus the Average Engagement Rate KPI can further act as a signaling pathway for the marketers to modify their strategies to resonate with the interests of the buyer persona. Click-Through-Rate (CTR): The Click-Through-Rate (CTR) is the total number of clicks on the posts divided by the total impressions & the fraction multiplied by 100.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 26, 2019

Quantifying analysis of channels leading to traffic as social media KPIs can help the marketers deduce the specific traffic sources the channel has acquired over time. In general, YouTube searches have a higher click-through rate (CTR) than the home source (from Browse features), because the search viewers have a greater intent to watch.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84