Strategic-IC

JULY 3, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. ABM in the House - Focusing in on your Strategy and Goals. Episode 4 - Transcript. Dec, how are you?

Account Based Marketing 48

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 48

DemandBase

MAY 28, 2020

In other words, it’s time to get busy practicing Account-Based Marketing (ABM)! Here are 5 big data sources to help you get serious about ABM and cut down on marketing waste: Firmographics. Purchase Intent. And they may not even be a definitive indication of purchase intent. click to tweet.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

Aberdeen

MARCH 19, 2020

On their way to evaluating if you should be in their consideration set for the RFP or project under consideration. One critical use case of Buyer Intent and/or Behavioral Technographics data is the ability to go back in time and view when an account actually started their research journey. The bad news?

Lead Ranking 69

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 69

Pam Didner

NOVEMBER 5, 2020

But much of the content created by marketing could also be used on the sales side as is or with intentional customization. Here is how you can map to different sales stages: #3 Customize Content for ABM. ABM (Account-based Marketing) is another way to make marketing content work for sales. Want to take things a step further?

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Engagio

DECEMBER 18, 2018

Now, ABM is no longer the next big thing – it’s here to stay: 93% of B2B marketers claimed ABM is very/extremely important (an increase from the previous year). 73% of organizations are either doing ABM or plan to in the next 12-24 months. “The ABM discipline is evolving. . “The ABM discipline is evolving.

Account Based Marketing 54

Account Based Marketing Multi-Touch Attribution Planning ABM 54

Circle Studio

DECEMBER 19, 2018

Keep in mind that the RFP/shortlist/interview process is the final stage in what is often a 2-3+ year chase. So in 2019, look for ways that marketing can proactively support your firm’s business development efforts by reaching, engaging and nurturing prospects before the RFP is issued AND after a client is landed.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Strategic-IC

NOVEMBER 27, 2019

ABM in action: How Acxiom built a sales pipeline in 120 days - Your questions answered. Presented at B2B Marketing's ABM: Align and Accelerate event in November 2019, the Acxiom and Strategic IC seminar: “ABM in Action: How Acxiom Built a Sales Pipeline in 120 Days” ended with a lively Q&A session. Related: 2.

Account Based Marketing 15

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 15

Marketing Interactions

MARCH 22, 2022

Then there’s ABM/X focusing on the whole account, not just the authority. It’s worth considering, as the former could mean you’re fulfilling an RFP requirement rather than first choice. Kind of makes the case that BANT is obsolete, don’t you think? PVEC – A Buyer-Driven Qualification Structure.

Work Management 62

Work Management Marketing Management Ideal Customer Profiles Sales Qualified Leads 62

Hubspot

SEPTEMBER 4, 2019

RFP response management. Account-based marketing tools. Call system integrations. Webinar production. SMS messaging. Accounting integrations. Interactive content. Loyalty program management. Influencer management. Content translation. Videoconferencing. Revenue forecasting. Data cleaning and de-duplication. Reputation and reviews management.

Marketing Automation Services 74

Marketing Automation Services Work Management Marketing Management Advertising Agencies 74

Circle Studio

DECEMBER 19, 2017

Keep in mind that the RFP/shortlist/interview process is the final stage in what is often a 2-3+ year chase. So in 2018, look for ways that marketing can proactively support your firm’s business development efforts by reaching, engaging and nurturing prospects before the RFP is issued AND after a client is landed.

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

Circle Studio

SEPTEMBER 5, 2017

But in spite of good intentions, some common mistakes abound and need fixing. In the A/E/C industry, that means that up until the time a client is ready to issue an RFP, ask for a bid, or discuss the scope of their project, they’re not all that interested in being sold.

Work Management 68

Work Management Marketing Management Account Based Marketing Marketing Automation Services 68

Engagio

OCTOBER 13, 2020

Even in the five short years since I started Engagio and the ABM movement took off, the landscape began to look completely different. Rise of Account Based Marketing (ABM). These firms are adopting ABM to drive growth, even as results from inbound marketing have flattened due to competition and noise. Are they a customer?

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84