Leadspace

APRIL 5, 2023

Each buyer profile within your TAM is assigned an intent score (High, Medium, Low, or No Intent), where a score of “High Intent” represents that people from that account have demonstrated intent by searching for terms relevant to your product that you’ve determined ahead of time.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

Content4Demand

NOVEMBER 5, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. Marketers can learn where buyers seek content, what topics interest them and what formats are popular.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

DealSignal

AUGUST 30, 2021

With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. When you create cross-departmental alignment, you build a strong foundation for your ABM strategies. #2 Let’s get started. #1

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Vision Edge Marketing

AUGUST 22, 2023

Define intent signals : This step requires you to identify key indicators of buyer intent, such as specific content consumption patterns, frequency of website visits, or specific search queries. How Do Buyer Intent Signals Lead to Better Conversion Rates?

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

Terminus

SEPTEMBER 22, 2019

With the use of advanced machine learning, Bombora is able to scan billions — with a “b” — of monthly content consumptions and consider lots of keywords within content pieces, while also considering its context, relevancy, and density. . The post Intent Data: The Good, the Bad, and the Illegal appeared first on Terminus.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Zoominfo

AUGUST 30, 2023

Sales and marketing teams armed with these behavioral signals can then prioritize accounts that are spiking on relevant topics over equally qualified accounts that don’t show intent. When used correctly, B2B intent data boosts conversions and sales. What Are the Different Types of Intent Data?

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147