KoMarketing Associates
APRIL 9, 2019
Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Audience and keyword research ppc lead generation tools.
Unbounce
JULY 12, 2023
And I know we can test a lot of those sorts of creative and see how it performs with the numbers and the statistics and the quantifiable data. So, for ourselves, we use Unbounce for all of our lead gen clients, so most of them are B2B, we have some B2C clients as well. Always be testing. Is what does this make me feel?
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Kevin Indig
JUNE 26, 2023
In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins. Testing is part of the Scientific Method, an iterative way to learn and understand.
B2B Digital Marketer
MARCH 25, 2021
Um, primarily how much oversight and understanding do they have of each stage of the, you know, the various campaigns that they’re creating, the various channels that they’re targeting and breaking those up into components, how much control and oversight do they have into all of those things? Are you predictively lead scoring?
Lead Liaison
MARCH 14, 2018
It’s not a lead gen tool. You want to have some multi-variant testing, not AB testing the ABCD all the way up, multi-variant, try different things but don’t make it too complex, if then, logic and things like that. You got to have that multi-channel. That’s really important.
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