Product Descriptions that Convert & Power Words that Sell
Anyword
MARCH 2, 2022
On the one hand, you can’t type every message in Caps Lock with a ton of exclamation marks. But, through research, reading, and instinct, copywriters can guess which terms will catch the eye and produce the desired feeling. But this creates a dilemma. Copywriters understand this and are very deliberate about word choice.
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