Sun.May 21, 2023

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Migrating To HubSpot CMS: An SEO Walkthrough For New Users via @sejournal, @drumming

Search Engine Journal

Migrate your site to HubSpot CMS successfully when you learn about its SEO functionality, integrations, and gaps in this detailed guide. The post Migrating To HubSpot CMS: An SEO Walkthrough For New Users appeared first on Search Engine Journal.

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Lisa’s App of the Week – Mail-Tester

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing For this week’s app of the week post, I wanted to highlight a cool tool I recently learned about – mail-tester. Plainly put right on their main page—mail-tester allows you to test the spammyness of your emails. I’m shocked that I’ve spent the majority of my marketing operations career without this tool.


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Why Generative AI Can't Create Real Thought Leadership Content. At Least Not Yet

B2B Marketing Directions

Last November's release of ChatGPT set off a remarkable frenzy of activity in the AI space. Over the past several weeks, a host of technology companies, from start-ups to heavyweights like Microsoft and Google, have announced or rolled out applications with generative AI capabilities. Even now, it seems clear that generative AI applications will have a transformative impact on all aspects of business, including marketing.

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Linktree SEO Case Study: The Rise, Fall, & Future


Let’s find out. Linktree says it has over 35 million users. It built its brand by creating a platform where content creators can share multiple links to their social media accounts or websites through a single bio page.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.