Sun.May 21, 2023

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Migrating To HubSpot CMS: An SEO Walkthrough For New Users via @sejournal, @drumming

Search Engine Journal

Migrate your site to HubSpot CMS successfully when you learn about its SEO functionality, integrations, and gaps in this detailed guide. The post Migrating To HubSpot CMS: An SEO Walkthrough For New Users appeared first on Search Engine Journal.

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Linktree SEO Case Study: The Rise, Fall, & Future

Ahrefs

Let’s find out. Linktree says it has over 35 million users. It built its brand by creating a platform where content creators can share multiple links to their social media accounts or websites through a single bio page.

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Lisa’s App of the Week – Mail-Tester

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing For this week’s app of the week post, I wanted to highlight a cool tool I recently learned about – mail-tester. Plainly put right on their main page—mail-tester allows you to test the spammyness of your emails. I’m shocked that I’ve spent the majority of my marketing operations career without this tool.

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Why Generative AI Can't Create Real Thought Leadership Content. At Least Not Yet

B2B Marketing Directions

Last November's release of ChatGPT set off a remarkable frenzy of activity in the AI space. Over the past several weeks, a host of technology companies, from start-ups to heavyweights like Microsoft and Google, have announced or rolled out applications with generative AI capabilities. Even now, it seems clear that generative AI applications will have a transformative impact on all aspects of business, including marketing.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.