Digital advertisers still looking for recipe to thrive in cookieless world by Stirista
Martech
MARCH 21, 2024
LiveRamp’s RampID and Google’s PAIR and Privacy Sandbox. With solutions like nowcasting — a portmanteau of “now” and “forecasting,” which presents nearly real-time data to power things like dynamic pricing, alternative data may increasingly present the answer — or an answer — as the cookie continues to crumble.
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