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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Clear links to privacy policies and company contact information on your website and landing pages further establish trust and credibility.

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Why Talent Managers Are Investing Big in Digital Skills Training

Online Marketing Institute

The World Economic Forum backs this up, forecasting -4.91% growth for Office and Administrative Work in its Employment Trends Report for 2015-2020. According to the same study by McKinsey, between 75 million and 375 million people will probably need to switch occupational categories and learn new skills between now and 2030.