Digital advertisers still looking for recipe to thrive in cookieless world by Stirista
Martech
MARCH 21, 2024
Marketers can’t call Google’s bluff anymore. LiveRamp’s RampID and Google’s PAIR and Privacy Sandbox. While first-party data, retail media networks, and even zero-party data still have their place, the market necessitates a number of tools to work together to support a post-cookie solution. In comes alternative data!
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