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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Martech

Marketers can’t call Google’s bluff anymore. LiveRamp’s RampID and Google’s PAIR and Privacy Sandbox. While first-party data, retail media networks, and even zero-party data still have their place, the market necessitates a number of tools to work together to support a post-cookie solution. In comes alternative data!

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. So, how can marketers reach this broad and profitable segment? This is especially true in large urban centers. TV is as efficient as it is effective. Outspend on Temu.

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Scout: Surging Ad Agency Employment, Generative AI Copyright Concerns, and More

QuanticMind

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 7/7/23 - 7/13/23 to stay ahead of the curve: IAB’s Retail Media Buyer’s Guide [:60] Retail media is forecast to account for more than one-fourth of US digital ad spend by the end of 2027.

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AI Statistics 2024: Your Cheat Sheet to Understanding the Future

Outgrow

billion market in 2023 for AI, it’s projected to balloon to $1.8 trillion by 2030. The Natural language processing (NPL) market is projected to rocket past $112 billion by 2030 , transforming how we interact with technology. The self-driving car market is projected to grow from 20.3 million by 2030.

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AI Statistics 2024: Your Cheat Sheet to Understanding the Future

Outgrow

billion market in 2023 for AI, it’s projected to balloon to $1.8 trillion by 2030. The Natural language processing (NPL) market is projected to rocket past $112 billion by 2030 , transforming how we interact with technology. The global AI telecommunication market is skyrocketing, with a predicted CAGR of 28.2%

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. 79% reported that AI helped them focus more on the selling part. AI recognizes facial impressions and drives emotion-based decisions The market size for facial recognition software was valued at USD 4.35

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Key Benefits of Sales Automation Trends in 2023

Valasys

With the growing importance of marketing and sales, every enterprise is trying to stand out in the race. As businesses push for better growth and improved ROIs, the need to revitalize their marketing efforts is only becoming ever so important. The advent of marketing and sales automation is timed to perfection.