50% of Marketers are Hampered by Siloed Data
Porch Group Media
NOVEMBER 5, 2019
Even when the data is accessible, more than half of the survey respondents (54%) say that the biggest barrier to leveraging the data they do have their hands on is that it too is fragmented or siloed. In research by Experian, 46% of marketers stated that technology was the biggest barrier to integrating customer data.
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