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Seismic Shift ‘24: Day Three Highlights 

Seismic

Be sure to sign up for the Shift waitlist to be notified when tickets for next year go on sale – it’ll take place September 9-11, 2025 in San Diego, CA. Be sure to sign up for the Shift waitlist to be notified when tickets for next year go on sale – it’ll take place September 9-11, 2025 in San Diego, CA.

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Big Data: What It Is, Why We Need It, and How to Use It

Webbiquity

megabytes (one million bytes) of data every second , which equates to 1.145 trillion megabytes per day. And, by the end of 2025, we’re likely to be generating around 463 exabytes of data every day. And, by the end of 2025, we’re likely to be generating around 463 exabytes of data every day. Guest post by Amanda Greenwood.

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Marketing KPIs are changing. Here’s why.

Zoominfo

A more nuanced understanding of marketing’s effect on the sales cycles, a better case for increased budgets, and another step forward in the age-old struggle for better sales and marketing alignment. In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. Everyone’s happy.”

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How to scale your enablement program

Seismic

In fact, research shows a direct correlation between sales enablement and revenue. The Aberdeen Strategy and Research Group  found that companies focused on investing in a sales enablement tool achieved a 32% higher team sales quota, with 24% more individual sales reps achieving quota.

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Why Connected TV Should Be a Part of Your 2024 B2B Marketing Strategy

Madison Logic

B2B buyers are taking longer to commit to purchases and often end up selecting a vendor from their day-one shortlist. Emerging channels like Connected TV (CTV) offer an opportunity to get in front of buyers before they initiate the buying process to gain a coveted spot on that day-one vendor shortlist. Nearly half of all U.S.

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Amazing YouTube statistics for B2B Marketers

Valasys

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. YouTube boasts of having 2 billion monthly log-in users & according to a report by Statista, people upload 500 hours of video every minute on YouTube. Generation X (39 – to 53 – year-olds) watch more than 1.5

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24 B2B Buyer Insights [Revealed]

Inbox Insight

These Insights have been collated from a combination of first party research conducted on our Buyer Education Platform IFP and Intent analysis from our in-house Insights Team. Reveal all, in this handy infographic… Reading time: 3 minutes What does our first party data REVEAL for the year ahead?