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View from the Booth: One Attendee’s Recap of Forrester’s B2B Summit 2024

NetLine

The Gang Goes to Forrester 2024 A group of us attended Forrester’s 2024 B2B Summit in Austin during the first week of May. These days, our first order of business upon arriving at our booth is getting our mascot, Luna, squared away. We already have an intent vendor,” many told us. and two speaking sessions with clients.

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

Technographic Data: Technographic data shows what kind of technology your leads use. Intent Data: Intent data tells you when leads are interested in something you offer. Make a list of features you need and rank them in order of importance. What Features Do I Need?

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Is the quality of your data hindering your ABM success?

eTrigue

Why should you care about the quality of your data? If you’re starting with dirty data, you’re bound to get muddled results. Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* It’s the quality, not the quantity, of your data that will help glean the best results. Garbage in.

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

Technographic Data: Technographic data shows what kind of technology your leads use. Intent Data: Intent data tells you when leads are interested in something you offer. Make a list of features you need and rank them in order of importance. What Features Do I Need?

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3 Key Takeaways From Content Marketing World 2023

Convince & Convert

As the kids say, you need to be a vibe , meaning that in order to cut through the noise, your messaging needs to be on the same wavelength. But that will come in 2024. These are the opportunities ahead of all of us thanks to buyer-level intent data. The Future of Content Requires Resonance Resonance.

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B2B Marketing Trends to Master in 2024

DealSignal

B2B Marketing Trends: Tactics to Deploy in 2024 Ethical data collection In the evolving landscape of B2B marketing, ethical data collection emerges as an indispensable skill set. With a heightened emphasis on data privacy, marketers face challenges in measuring marketing efforts and gathering insights from users.

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24 Account-based Marketing statistics to know in 2023 | ABM 2023

Strategic-IC

So, to thrive in 2023 and beyond, organizations should be looking to invest in their data. This means seeking out intent data platforms and leveraging first-party data stored in your CRM. In 2020, 10% of businesses were using intent platforms for ABM. In 2021, that rose to 25%. 38% (B2B Marketing). if not more!