B2BMarketing.net

MARCH 15, 2024

Instead, they were watching in the background, waiting for a peer to step up and show the way forward. With that in mind, our 2024 Martechopia event sought to provide attendees with real-life, practical application of AI. In other words, we want 2024 to be the year that we stop talking about AI, and start using it.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Top Rank Marketing

DECEMBER 8, 2023

MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2

Newsletter 96

Newsletter B2B Marketing Linkedin Studies 96

Binary Demand

FEBRUARY 23, 2024

32% note that targeted ads positively influence their view of vendors. Forrester’s 2022 Buyer Insights Essential Research reports encompass factors influencing business and vendor choices, interaction preferences, generational variances, and participation levels throughout the buyer’s journey phases.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Walker Sands

OCTOBER 23, 2023

Here are some of the key security topics that generated buzz among on-site journalists and reporters at these events: Generative AI takes center stage Back in April , I called AI the “unofficial theme” of RSA, and this trend continued with Black Hat and DEF CON. But reporters were clearly experiencing generative AI fatigue.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Binary Demand

FEBRUARY 23, 2024

32% note that targeted ads positively influence their view of vendors. Forrester’s 2022 Buyer Insights Essential Research reports encompass factors influencing business and vendor choices, interaction preferences, generational variances, and participation levels throughout the buyer’s journey phases.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Webbiquity

SEPTEMBER 12, 2023

For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead.

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

Oktopost

FEBRUARY 15, 2024

Sharing cookie-cutter content in bulk is like throwing shots in the dark and hoping one will eventually land. If you want to get your audience’s attention effectively, it’s quality over quantity. 94% of marketers report that curated, personalized content increases sales. And you don’t necessarily need all this within your team.

Marketing Budget Creation 62

Marketing Budget Creation Work Management Marketing Budget Marketing Automation Services 62