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The future of martech apps is happening in SMB and the mid-market. Here’s why.

chiefmartech

We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com ) that will be released on #MartechDay, May 2. But the real sweet spot for martech and salestech innovation seems to be in upper-SMB and the mid-market. This is an opportunity for new martech startups to disrupt incumbents.

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How ZoomInfo Supercharges Sales: A Step-by-Step Breakdown

Zoominfo

But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator. I’ll also be launching a How To Use ZoomInfo course in Q1 2023! What’s the difference?

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5 Reasons Why Google AdWords Outsourcing Might Be Right for You

Single Grain

Dive Deeper: 9 Google Ads Trends You Can’t Ignore in 2023 2) An In-house Team Can Be Expensive It might seem attractive to hire a small marketing department to handle your own PPC campaigns, but you have to account for the fact that you’ll be paying full-salaried or part-time workers.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.