Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. LinkedIn’s edge in CPC and CPL supports that as well.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Metadata

SEPTEMBER 28, 2022

Google anything related to digital advertising in 2022 (and beyond) or talk to any B2B marketer, and you’ll get nothing but love for video. Instead, let the image and copy generate the click, like the example below from PNC. Ad text length x CPC. Headline length x CPC. Use the right dimensions. Ad text length x CTR.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Single Grain

JUNE 21, 2023

Work With Us General LinkedIn Statistics LinkedIn is the most trusted social media platform in the world. Demand Sage ) As of 2022, LinkedIn is the seventh-fastest growing brand in the globe–they have an annual brand growth of 63%. Influencer Marketing Hub ) More than 58 million companies are listed on LinkedIn.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Convert

MARCH 14, 2022

Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. Littledata, an e-commerce data platform, surveyed 3,350 Shopify stores in Feb 2022 and found that the average conversion rate for Shopify is 1.5%. After all, it’s one of the few things that you can control.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. Littledata, an e-commerce data platform, surveyed 3,350 Shopify stores in Feb 2022 and found that the average conversion rate for Shopify is 1.5%. After all, it’s one of the few things that you can control.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52