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Webinar Recap: The ROI of Lead Routing for High-Growth Enterprises

LeanData

In June of 2021, Alation ; a leader in enterprise data intelligence solutions including data search and discovery, data governance, data stewardship, analytics and digital transformation, announced it closed a series D funding round of $110 million, with an overall valuation of $1.2 Newly minted “unicorn”. Fast-forward 3.5

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Scaling Growth with Insights from the 2022 State of Lead Management

LeanData

However, once they’ve acquired those hard-fought leads, how effectively are they orchestrating the buyer journey? That question was the premise of LeanData’s 2017 State of Lead Management study, which captured how businesses were conducting lead management, their successes, and their ongoing challenges.

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How Ops View the State of Lead Management in 2022

LeanData

In December 2021, LeanData, collaborated with Sales Hacker, Heinz Marketing and Outreach to conduct the State of Lead Management study, surveying all functions of revenue team professionals. Digital transformation was moving along, although lead management was still marked by many manual processes.

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How to Avoid the Digital Transformation Trap

Full Circle Insights

Deloitte Insights report describes the economic effects of the pandemic as “a case of acute disruption,” noting that COVID-19 accelerated digital transformation as a matter of necessity. There have been many downstream effects, including widespread adoption of new martech tools to handle digital outreach.

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

MarchTech 2021: A Look Ahead. In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. Here are five trends we’ve noticed that will shape martech in 2021. Martech 2021: A Look Ahead. The Elements of Great B2B Lead Management.

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Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins

Full Circle Insights

Digital transformation accelerated in 2020 because it had to. Companies that didn’t already have a robust digital presence were forced to develop one quickly, and business leaders moved to capitalize on the torrent of data digital interactions created. Twilio COVID-19 Digital Engagement Report.

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Full Circle Insights Builds Strong Momentum in First Half of 2021

Full Circle Insights

SAN MATEO, Calif. , June 29, 2021 /PRNewswire/ — Full Circle Insights®, Inc., SAN MATEO, Calif. , June 29, 2021 /PRNewswire/ — Full Circle Insights®, Inc., The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. How to Avoid the Digital Transformation Trap.