Litmus

JUNE 8, 2021

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Monitoring deliverability.

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

ConvertKit

JULY 6, 2021

You’ve probably heard about Apple’s latest privacy changes taking effect in September. Privacy is paramount, and we aren’t advocating that senders are entitled to a recipient’s open data. The new iOS will be available in September 2021, so this is when we expect to see changes in open rates start. Pullquote. (27:10) Spotify.

Deliverability 45

Deliverability Privacy Privacy Protection Open Rate 45

Navigate the Channel

JULY 12, 2023

In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void. Benchmarking industry standards can guide email marketing goals. It’s nice to know how your ESP handles these instances.”

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. That’s a great way to ruin your deliverability and your brand reputation in one go.) The era of third-party cookie tracking is over.

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Double opt-in (DOI). Re-permission campaigns.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Litmus

JULY 20, 2021

The state of email analytics in 2021. The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. Knowing these insights is powerful—they fuel future growth for your email marketing program.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

Privacy 89

Privacy Marketing AI Email Marketing Data Hygiene 89