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HubSpot's CCO on Why We Need to Talk About Growth

Hubspot

And then, the world changed. When urgently switching focus to strategies for survival, as many businesses are now having to do, it's easy to become absorbed in short-term thinking and to forget the fact that the decisions made in the midst of a crisis can have lasting effects — positive or negative — on the path back to growth.

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Agile Marketing: How to Achieve Business Agility During Uncertain Times

B2B Digital Marketer

We are living in uncertain times. Yearly plans become too rigid and resistant to change. It takes a little bit of a different approach – things like adapting to change over following a plan. During uncertain times, your business needs to be quick, nimble, and adaptable, and marketing is no exemption.