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Making the Most of the Women’s World Cup 2023

Digilant

team enters the tournament as the favorite after taking home the trophy in 2015 and 2019. And if the past is any indication, 2023 will be rife with opportunities for advertisers everywhere; consider, for instance, that in 2019: There were 4.6 vs. Netherlands Match on July 7th, 2019 Alex Morgan, the U.S. million U.S.

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Making the Most of the Women’s World Cup 2023

Digilant

team enters the tournament as the favorite after taking home the trophy in 2015 and 2019. And if the past is any indication, 2023 will be rife with opportunities for advertisers everywhere; consider, for instance, that in 2019: There were 4.6 vs. Netherlands Match on July 7th, 2019 Alex Morgan, the U.S. million U.S.

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Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen

B2B Intent Data Applications and Future Predictions. This article on Forbes explores the challenges of collecting B2B purchase intent signals, the ways in which intent data providers synthesize insights from those intent signals, and predicts the future of B2B usage of intent data.

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Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen

B2B Intent Data Applications and Future Predictions. This article on Forbes explores the challenges of collecting B2B purchase intent signals, the ways in which intent data providers synthesize insights from those intent signals, and predicts the future of B2B usage of intent data.

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Data-Driven B2B Marketing Headline Roundup

Aberdeen

This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. Author Lilach Bullock says the insights gleaned from intent data captured by AI can fuel – and improve – sales and content strategies and activities.

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3 ABM Campaigns to Grow Your Pipeline in 2022

Terminus

5 Intent data. You can leverage intent data sources to identify in-the market accounts, and identify triggers for your outreach. #6 6 Press releases, news, product roadmaps, and interviews. Talk to partners or shared connections about target accounts’ key initiatives. Ask for an intro. #5

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Raise the bar with customer intent

DotDigital

We’re spending more time looking at content from the brands we love (according to Yotpo 31% of consumers now claim to be loyal to 6-10 brands versus 26% in 2019), but this doesn’t always translate into a readiness to buy. . So this means that more brands are vying for that same share of mind and share of wallet.

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