Convert

JULY 7, 2021

It’s simple, free to use, and we can integrate directly with Google Analytics with no engineering resources. However, as we look towards more sophisticated integrations and personalization capabilities, we’ll be considering other tools. Basic post segmentation on the Kickstart plan. Alex Birkett of Workato.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

Delivra

APRIL 3, 2019

But in 2019, the use of these surveys can seem obsolete. Surveys are expansive, offering brands a way to ask questions and get answers to topics that modern analytics services can’t access. Surveys Open the Door to Optimized Segmentation. Email marketing is a more personal way for brands to connect with their audience.

Customer Surveys 71

Customer Surveys Email Marketing Brand Identity Branding 71

DemandBase

JUNE 16, 2020

Demandbase has created proprietary technology around IP identification and intent, with an AI and machine learning foundation that drives the rest of our platform – with a particular emphasis on account-based advertising and website personalization. But despite the adoption and future potential, the category is still poorly defined.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Single Grain

AUGUST 1, 2019

This post was expanded for 2019 to include more info for smarter competitive website analysis! If deciding which customers to target is your main goal, Quantcast and Alexa are excellent tools for monitoring the demographics who are engaging with your competitors’ websites. Finding new customer segments. Referring IPs.

Paid Content 101

Paid Content Analysis Budget Programs Marketing Websites 101

Single Grain

AUGUST 1, 2019

This post was expanded for 2019 to include more info for smarter competitive website analysis! If deciding which customers to target is your main goal, Quantcast and Alexa are excellent tools for monitoring the demographics who are engaging with your competitors’ websites. Finding new customer segments. Referring IPs.

Paid Content 80

Paid Content Analysis Budget Programs Marketing Websites 80

Single Grain

JULY 8, 2019

Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks. 3) Personalization. Get A Free Consultation.

Paid Search Agency 106

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 106

Terminus

DECEMBER 9, 2020

This digital shift has catalyzed technological advances that are helping B2B marketers engage with buyers more effectively through online channels such as display advertising, chatbots, sales engagement tools, and website personalization. This shift is a result of the B2B buying process dramatically changing.

Account Based Marketing 55

Account Based Marketing ABM Marketing Budget Top of Funnel 55