Remove 2018 Remove Marketing Mix Remove Outreach Remove Sales Management
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The Power of Short B2B Videos for Marketing: Leveraging the TikTok Effect

FunnelEnvy

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn.

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. Get Everyone on the Same Page. And that’s a huge deal. MarchTech 2021: A Look Ahead.

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Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. Creativity is very much a subtractive process, removing that assumption. Demonstrate / promote your product.

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How to Use Social Media to Substantially Improve Your SEO

Single Grain

In fact, 54% of social media users have searched for new brands and their products specifically through a social platform: Now, all good marketers know that social media plays an incredibly significant role in the marketing mix for both B2B and B2C organizations. How to Build a Social Media Marketing Conversion Funnel.

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What Today’s DTC Brands Can Teach Those of Tomorrow

Martech Advisor

In the traditional retail equation, there are quite a few distinct and typically independently owned and operated entities involved in the process to get a product to the consumer. For example, there is the brand itself, separate manufacture and separate marketers and retailers—all contributing to the brand’s bottom line.

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Interested in Leveraging Predictive Analytics? You’ll Need to Get Marketing Attribution and Funnel Metrics Right First.

Full Circle Insights

to continue nurturing leads through the funnel. Predicting Behavior Through an Account-Based Management Role Lens. They want to control the process, which often means doing their own research. Marketing Attribution and Funnel Metrics Are Still the Key. Velocity & Shortening Your Sales Cycle.

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How to Guide: Creating a Flow for New Outreach Event Campaigns

Full Circle Insights

Want to know more about how leads from new Outreach campaigns are tracked in your marketing funnel? In this article, Professional Services Manager, Caitlin Van Horn walks you through the flow. Let’s imagine that a prospect, Maria, just booked a meeting through Outreach. Velocity & Shortening Your Sales Cycle.