6sense

DECEMBER 9, 2021

The advertising industry is at a crossroads with changes in privacy that will ultimately limit advertisers’ ability to reach their target audiences. This, coupled with the fact that only 20% of buyers are in-market for services in a given year, and just 5% in a given quarter, is why buyer intent is becoming increasingly important.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Martech Advisor

SEPTEMBER 13, 2019

Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest” with “intent” can be a stumbling block, shares, Daniel Heer, Founder & CEO at zeotap. Forbes, 2018). B2B vs. B2C Intent. Historic Data or Micro-moments?

Purchase Intent 41

Purchase Intent Advertising Agencies Purchase Intent 41

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data. Sources of Intent Data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Aberdeen

MARCH 29, 2019

According to the 2018 Nielsen Total Audience Report , the average American adult spends over 11 hours per day interacting with some form of media content. Creating generic, high-level audience personas and publishing blog posts that readers could find anywhere else won’t fuel your funnel. And that all starts with better data.

Intent Data 40

Intent Data Intent Top of Funnel Content Marketing 40

QuanticMind

NOVEMBER 13, 2018

These days “big data” isn’t just a buzzword — it’s an integral part of the sales and marketing narrative. Data is what creates context, meaning and value for PPC advertising campaigns , while enabling marketers to generate metrics that can be measured against monthly, quarterly and annual goals. What is Intent Data?

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40

Aberdeen

APRIL 17, 2019

Based on our research from 2018, only about 50% of the Best-In-Class create models of customer buying behavior processes to map the customer journey — but what does this mean? By using the right intent data, we’ve seen 2-5x the increase in landing page conversions with campaigns. Alternatives to Display Advertising.

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67